Media literacy refers to the ability to access, analyze, evaluate, and produce communication in a variety of forms and it involves many components of technology literacy as well. It can be broken down as below:
- AUDIENCE,
- MESSAGE,
- MEANING,
- RESPONSIBILITY
- AND REALITY.
Briefly it can be practiced using some of the following questions below:
• Why was this advert made?
• What does it want me to do?
• Who is the target audience? /who is this for? /who are they talking to?
• Who might be harmed by this message?
• What does the story teller want me to remember?
• How does this make me feel and how do my emotions influence my interpretation of this?
• What does this want me to think about?
• What would someone learn from this?
• How might different people understand this differently?
• What is my interpretation and what do I learn about myself from my interpretation?
• Is this a fact, opinion or something else?
• How credible is this and how do I know?
• Can I trust this source to tell me the truth about this advert?