Media literacy refers to the ability to access, analyze, evaluate, and produce communication in a variety of forms and it involves many components of technology literacy as well. It can be broken down as below:
- AUDIENCE,
- MESSAGE,
- MEANING,
- RESPONSIBILITY
- AND REALITY.
Briefly it can be practiced using some of the following questions below:
• Why was this advert made?
• What does it want me to do?
• Who is the target audience? /who is this for? /who are they talking to?
• Who might be harmed by this message?
• What does the story teller want me to remember?
• How does this make me feel and how do my emotions influence my interpretation of this?
• What does this want me to think about?
• What would someone learn from this?
• How might different people understand this differently?
• What is my interpretation and what do I learn about myself from my interpretation?
• Is this a fact, opinion or something else?
• How credible is this and how do I know?
• Can I trust this source to tell me the truth about this advert?
Good Observations Sula. Those are very important questions to ask.The reality however is that most times we don't ask them as we enjoys what media provides.
ReplyDeleteTrue Pross but we are now wiser with the training we are getting
DeleteHihihi, the challenge is that media brings much information which is not easy to digest in a shorter period of time. This instead limits us from asking ourselves such questions.
ReplyDeleteThese are questions i would refer to as Critical Thinking Questions. Thanks Sula.
ReplyDeleteGood observations Sula.
ReplyDelete